Branch Rickey

February 16, 1921: The Cardinals’ birds on the bat logo is born in Ferguson, Mo.

'20s

The St. Louis Cardinals’ iconic birds on the bat wasn’t created by a marketing firm. It didn’t undergo focus testing, and it wasn’t developed by a team of graphic designers. Instead, the concept was created by a young woman in Ferguson, Missouri, as she prepared for a meeting of the local Men’s Fellowship organization to …

February 16, 1921: The Cardinals’ birds on the bat logo is born in Ferguson, Mo. Read More »

April 11, 1932: Cardinals trade defending NL batting champion and future Hall of Famer Chick Hafey

'30s

At its height, Branch Rickey’s innovative farm system produced such a wealth of quality players that he could trade away the defending National League batting champion and a future Hall of Famer and barely skip a beat. On April 11, 1932, the Cardinals traded outfielder Chick Hafey to the Reds for outfielder and first baseman …

April 11, 1932: Cardinals trade defending NL batting champion and future Hall of Famer Chick Hafey Read More »

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